Music Videos

First Music Video

 In 1926, with the arrival of “talkies" many musical short films were produced. The ‘Spooney Melodies’ was created by Warner Bros. Five were made between 1930 and 1931 but only one is known to have survived. This is ‘Cryin’ for the Carolines’ and features Milton Charles singing as well as art-deco style animations.

http://www.youtube.com/watch?v=6FB3koxdXzE

 

First Popular Music Video

 

Queen's Bohemian Rhapsody is considered the first popular music video. When the song was released in the UK in 1975 the band were on tour abroad and couldn't make it to Top Of The Pops each week when it reached no.1 so they created the video to show instead.

http://www.youtube.com/watch?v=guDDPXcdmUI

 

Top of the Pops
 1st January 1964 - 30th July 2006

 

•The first show was hosted by DJ Jimmy Savile and featured music from The Rolling Stones, Dusty Springfield, The Hollies and The Swinging Blue Jeans

•That weeks number one was The Beatles with 'I Wanna Hold Your Hand.‘

•During the 70s it attracted 15 million viewers each week.

•All performances were mimed until July 1966 when it was banned though it later became a choice for the artists and most decided to sing live as miming had caused a lot of embarrassing problems.

 

 

MTV (music television)August 1st, 1981

 

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http://www.youtube.com/watch?v=W8r-tXRLazs

 

"You'll never look at music the same way again,"

 

 

Thriller
Michael Jackson - December 2, 1983

This 14 minute music video to ‘Thriller’ is often regarded as the best music video ever, directed by John Landis. Guinness World Records named it the "most successful music video", selling over 9 million units. In 2009, the video was inducted into the National Film Registry of the Library of Congress, the first music video to ever receive this honour, for being “culturally, historically or aesthetically” significant. It features Michael Jackson and former Playboy model Ola Ray and was choreographed by Michael Peters.

Michael Jackson was a practicing Jehovah’s Witness at the time so the video includes a disclaimer by Jackson stating that, "Due to my strong personal convictions, I wish to stress that this film in no way endorses a belief in the occult."

 

               http://www.youtube.com/watch?v=sOnqjkJTMaA

 

 

Impact of Digital Technology on the Music Industry

 

•Online Promotion – artist blogs etc.

•Digital Technology lead to the use of digital tapes for recording and CD media for release.

•It has resulted in piracy and improvements in technology have made this harder to control as well as making piracy of a better standard.

•Auto-tuning

•Storage devices make music clearer and easier to listen to.

•Online sales of music make it easier and cheaper to buy.

•Youtube made it possible to watch music videos online without having to buy them or wait for them to come on programmes such as MTV.

American network based in New York City. •The original purpose of the channel was to play music videos guided by on-air hosts known as VJs or video jockeys. The first video played was Video killed the Radio Star’ by The Buggles.